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Publication in the community "International Social Network for Business"

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"Interior of the 21st century"

Search for an INVESTOR in the production of designer furniture and wood interiors

DESCRIPTION OF THE PROJECT

  • 1. Creation of jobs, the opening of industrial training, a private free college in the profile.
  • 2. Release of products with a price of 30 —35% cheaper than similar branded products from manufacturers in Germany, Italy and other well-known factories, from materials declared for the product without falsification.
  • 3. On the basis of the enterprise, it is planned to provide free practice-training for students of colleges, technical schools and universities (a special focus of a carpenter Krasnoderevets, a woodworking technologist, a technologist for finishing PM with paints and varnishes, a design engineer for the design of furniture and interiors made of wood) with payment of a scholarship for the duration of practical training ...
  • 4. Conclusion of contractual relations with educational institutions for practical training by students with payment by the enterprise of a scholarship for the period of practical training under the supervision of technical and engineering specialists of the enterprise.
  • 5. Employment of willing students to stay in production.
  • 6. White wages on a contract basis with payroll payment to a bank account.
  • 7. White reporting on financial movements for tax authorities.
  • 8. Opening a creative workshop for any category of citizens.
  • 9. Free workshops in production. embed_asset.png

Market environment:

The Russian furniture market is one of the most competitive: both large factories that manufacture furniture in series and small entrepreneurs working on individual orders are represented there. The development potential of the industry is quite large, but the demand for furniture among Russians remains at a low level (in comparison with European countries). The volume of the world furniture market exceeds 200 billion euros per year, and the share of the Russian Federation in it is less than 1%

embed_asset.png Main competitors:

The main types of players that determine the domestic furniture market are: production of in-line furniture, trade and just trading companies. There is no competition as such! There are large enterprises producing serial products combining cheap and slightly expensive materials. There are shops and companies selling furniture from other countries, the price of these products breaks all records!

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Competitive advantages:

— Manufacturing of designer furniture and interiors for individual orders, according to the parameters of a particular home and the wishes of the client.

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Business model type:

B2B2C

Monetization channels:

Growth to a large enterprise, a furniture factory and a showroom and a school for training, manufacturing exclusive products available to all categories of citizens.

Ways to promote products: • Wholesale buyer. • Retail sale via social networks. • Outsourcing. • Studio design. • Architects. • Private sector. • Regular customer. — Opening of the showroom. — Printing of catalogs and brochures. — Sales from the website (Facebook, Twitter, Pinterest, Instagram) and its promotion in the TOP 10. — Publishing articles in print media. — Online store.

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Attracting and retaining customers:

We will produce analog furniture and interiors or prototypes of products with a 30% —35% less receipt of any Italian or German factories with similar quality and materials.
The buyer is primarily interested in:
• quality of material and accessories;
• price;
• appearance;
• service and additional services (the ability to choose a color, material, shade, size for certain parameters).

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Team:

Design engineer, technologist embed_asset.png

Production manager — 1 person. (experience 25 years)

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Joiner — 14 people. (work experience 10-20 years)

Supply — 1 person. (experience 8 years)

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Painter — 2 persons (experience 8-10 years)

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Manager — 1 person (experience 18 years)

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Mishin Oleg (Head)

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Experience in furniture production for 36 years. Organization and management of the production process of individual furniture, interiors and serial products.

Current indicators and achievements of the project:

There are partners — the Nikitin design studio, private designers, interior designer Mikhail Sedov (Strogonovka), architect Natalya Nikitina MARHI, production of metal products "SOVA" Ivanovo.

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Legal aspects:

LLC "New Interior" re-registered into LLC "Interior 21 century".

lans:

Within a few years to become the best manufacturer and school of carpentry in the region with the possibility of expanding into other markets. To this end, during 2021-2022, we will increase sales. product quality and will become the only enterprise in the region capable of producing a quality product.

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Investments:

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Purchase of technological equipment, tools and materials. Payroll payment and rent at the rate of 6 months before self-sufficiency.

Sources of funds and structure of company shares:

There are no shares in the company. 100% owner Mishin O.V.

Terms of transaction and company valuation:

Planned calculation of production per month from 40,000 USD. Annual turnover from USD 480,000. The investor is offered 25% on an ongoing basis.

Download: presentation_ru.pdf (5 megabytes)

This is an automatic translation.
Click here to read the publication in the original language.

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