Corporate website: from idea to evaluation of results

This is an automatic translation.
Click here to read the publication in the original language.

 The site is the face of the company on the worldwide Internet, a business card, a main showcase. By the quality of the site, visitors judge the quality of goods, services, customer relationships and the reputation of the company as a whole. In addition, the site is a powerful sales channel, a communications tool, a way to promote a brand, and an anchor that secures the company in the market. For long or not - depends on many factors. 

One of the conditions for success is the competent creation of a web resource. What are the stages of its creation?

Mandatory elements of the company's Internet resource:

A corporate website should provide detailed information about the organization itself, its corporate life, the goods or services offered, and tools for working with content.

• Company information: its history, what is the mission, list of employees,

• Company news: significant and everyday events, external events,

• Contacts and feedback form,

• Forum or chat,

• Product catalog,

• Portfolio: case studies, a list of major customers, reliable reviews,

• Documents: permits and other documents required when conducting a particular type of activity.

Setting goals and setting goals

This is the main issue at the initial stage. For whom and why is the site created? How to attract visitors to it? What will be interesting for this particular audience? What information will they come to the site for? How to build communication with them, what “language” does the potential client speak, what type of information does he perceive? What will bring profit?

Only after this can we begin to prepare the technical specifications. TK includes:

• Definition of target audience;

• Analysis of competitors;

• Determination of your advantage;

• Determination of the type of corporate website - landing page, online store, social network, etc .;

• Budget calculation,

• Development of a detailed "site tree";

• Compilation of sya - semantic core;

• Pagination clustering.

Appointment of performers

To create a site you will need many artists. Not all of them are interchangeable. At a minimum, you will need:

• Programmer and layout designer,

• Designer,

• Photographer or artist,

• Copywriter and staff of writers,

• SEO-specialists, targetologists and others.

Usually, all specialists are on staff in a self-respecting web studio. Often, cooperation with one company will cost significantly less in total than working with third-party performers. In addition, there will be the possibility of obtaining and executing guarantees, conducting a “safe transaction”.

Resource Stages

Step 1. Choosing a CMS - “engine”

In choosing a system for managing the content of the resource today there are three options.

1. Free, public engine, plugins which are created by users themselves - WordPress, Joomla and others. The functionality of the panel can be modified to fit your own needs, it will take a little time to build the site. For serious projects, such a solution is not suitable - public engines are highly vulnerable to hacker attacks and unreliable in the long run.

2. Paid CMS have a built-in security system, have round-the-clock technical support, and have many functions. You can build a site on such a platform yourself, but such a site will belong to the platform, and its fate will be entirely in the hands of its developers.

3. A platform of our own development (possibly with knowledge, talent and experience).

However, if the priority is the task of developing a unique, convenient, almost completely individual project, it makes sense to turn to the Qwerty Social Network Engine, on the basis of which, since 2001, many large horizontally scalable projects designed for high load have been created - piece goods. QSNE is not just an engine, but a hardware-software complex that uses the capabilities of artificial intelligence, which allows implementing, including multilingual projects. The platform is a private development of the Montenegrin company Qwerty Network, specializing in the creation of powerful social networks, highly loaded portals, payment systems, as well as developments in the field of artificial intelligence.

Step 2. Design

The external attractiveness of the site should not conflict with the focus of the business. Here you will need an artist with a natural sense of taste and harmony - the external should reflect the internal. Corporate identity will remain with the project for a long time.

An important point: the adaptability of the resource to various devices - computers, phones, tablets, behavior in browsers, etc.

Step 3. Ease of use (usability)

This indicator affects attractiveness immediately after appearance. If it’s inconvenient to use a beautiful resource, the visitor will leave, although a minute ago he was ready to become a client. In the world of competition, it is important to give the customer an advantage, in particular, the advantage of simplicity and ease of use.

Clear navigation, a content filter, a brief description of positions, instant navigation to the necessary links, the absence of superfluous elements, and high page loading speed are appreciated by users.

Step 4. Programming, layout and

Layout designer and programmer translate the ideas of the customer and designers into physical reality. The layout designer creates an HTML template, the programmer puts the admin panel on the server, edits the code, and configures various modules.

Step 5. Filling the site

Content - content on the site - is selected according to user requests. Interesting, useful, relevant, constantly updated content increases traffic and increases the ranking of the site.

Content must also be accessible to the user. Reviews, voting, contests, the ability to post photos and videos, the ability to communicate with company representatives and other users are the best ways to keep the audience on the site.

Step 6. Website promotion in search

SEO optimization is a tool for promoting a resource in the search for attracting new visitors. A long-term strategy is important here, taking into account the many nuances and factors of human behavior and market changes. In addition to technical work, it is also work with psychology, requiring knowledge in the field of human behavior, as well as human perception of information.

On your marks! Attention! Launch!

When the site is ready, it remains to choose a hosting platform, domain name, configure email and other technical parameters: web forms, integration with ERP and CRM systems, the ability to back up, check adaptability, SEO optimization and evaluate the effectiveness of the work done.

If everything is done correctly, the tasks are completed, the goals are achieved, then the site will become a business tool that will pay for itself very soon, and will also begin to make a profit.

This is an automatic translation.
Click here to read the publication in the original language.