Startup offer

Blinds production

Services sector

Size of share: 100%
11000 USD
Location: Transnational company
Project Stage: Idea (The project is only at the idea stage.)
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The production of blinds as a type of business appeared in Kazakhstan almost simultaneously with the production of windows - in 1992-1993. Many of today's major window companies once started out manufacturing blinds. However, if the production of PVC windows has quickly grown into a large industry, then blinds still remain a marginal, non-centralized and relatively underdeveloped area. This can be seen as a disadvantage of the blinds market, but on the other hand, this is its attractive side - if the window market is already suffocating from high competition, then the blinds market still leaves enormous opportunities for enterprising and thoughtful players. There are no precise estimates, but in our opinion, there are about 100 times more window players in Kazakhstan than blinds.

If the penetration rate (the share of the population that has already bought and installed the product) in the window market in some regions has already exceeded 50%, and soon there will simply be no one there to buy windows, then in the blinds market it is not even 2%. When you look into the windows in your city, you will rarely see blinds. There are still years of work and millions of profits ahead. In the coming years, the blinds market will grow at the same pace as the window market grew in 1999-2003.

The useful properties of blinds were not clear to the layman, and until recently, no one was specifically engaged in their popularization.

In addition, passive, the most common form of sales in the blinds market, plays an important role. Most players sit in the salons "Jalousie" (or more often "Curtains, blinds") - without proper advertising, POS-materials and trained staff - and wait for customers to come to them themselves. By the way, this is why window firms that have started selling PRIS blinds and roller blinds are quickly overtaking traditional blind companies in terms of revenue.

How much money is made in the blinds market?

The revenue of the largest players - manufacturers of blinds - in million-plus cities reaches 35-40 million tenge per month. The average market player can sell 12-24 million per month per season (the season, like for windows, falls in the summer, but the peak usually happens in April). The level of net profit depends on many factors, so it is difficult to name any average values, but the level of markup on the cost of materials usually does not fall much below 100%.

What types of blinds are the most profitable?

The most profitable types of blinds are:

• blinds for PVC windows PRIS;

• roller blinds for PVC windows PRIS (in other words - "cassette" systems);

• roller blinds

• wooden blinds.

These types of products are actively becoming fashionable and show a solid growth in sales, even despite the crisis.

The margin on materials for these types of blinds can range from 100 to 200%. However, due to the high cost of materials and the high selling price, these 100% margins in absolute terms are up to 10 times higher than the margin from the vertical.

Additional benefits of blinds as a business

• The production of blinds does not require a large area, 30–50 meters can be dispensed with.

• Blinds last less than windows: the client will need new blinds faster.

• In roller blinds, you can change the fabric without changing the cassette itself, if the client is simply tired of the design - you can earn extra money on this.

• Technologically, blinds are simpler than windows - both in assembly and installation.

• A passenger car is enough to deliver the blinds.

• If the company has learned how to sell windows, it is very easy to learn how to additionally sell blinds.

• High margin (from 4000 tenge per product or from 8000 tenge per double-leaf window).

• Ease of staff training.

• Ease of installation.

Payback periods

It must be borne in mind that the first months of profit will not be. First you need to work in your name, promote the brand. With an income of 800-1.5 million, it is possible to recoup all investments and work for net profit in 4-5 months after opening the enterprise.

We are looking for an investor for our project to implement this idea. We can take over all management. All documents and reporting will be available.

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