Development of an international portal or site. Helpful hints.
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The International Web Portal is a resource for audiences from different countries of the world and, accordingly, speaking different languages.
Nowadays, it makes sense to create specifically international platforms, because this gives a serious competitive advantage: an online school will have significantly more sales if it is not limited by the language framework.
But localization isn't just about translation. When developing an international portal or website, one should take into account the key task: the impression that the product is not translated, and was created specifically for a particular country.
What do I need to do?
- Content that is 100% user-friendly. Ideally, you need to translate not only texts, but also all elements of communication: messages, forums, comments.
- The most simple, but at the same time capacious design. Your goal is to make it easier for native speakers of another language, not confuse them further. Comfort is at the heart of everything.
- Versions for both PC and mobile. Site adaptability is a reality of our time. Half of the users no longer see the point in using personal computers, and the number of gadget lovers is constantly growing. A tool such as Google Analytics will help you: it will show what devices residents of a particular country use.
- All call-to-action buttons are located on the right side — at least for Europeans. For Hebrew, the opposite will apply.
- Choose international keywords — automatic translation will not help here, you need an analysis of the semantic core for different countries.
- Graphic arts. A fundamentally important point is pictures and photos. What is perfectly acceptable in one country will be considered an insult in another. Be extremely careful.
- The colors are also symbolic. In a number of countries, white is perceived negatively, because it is a symbol of death. It all depends on the culture of the country.
- Fonts need to be versatile because different browsers and devices still have encoding sensitivity.
- Remember the versatility of date and time formats to avoid confusing users.
- Install an online currency converter to help your audience calculate prices based on currency rates, taxes and fees.
- Take care of geolocation. This tool will help you provide targeted information to representatives from different regions.
Development of an international portal or website is a way to enter the world market. The fact is that such a universal platform will allow you to carry out both commercial and non-commercial activities, attracting the attention of millions and tens of millions of people from around the world.
You can create an international brand presence, a real estate website, a dating agency, an online school, and even a job board.
The massiveness of such projects ensures the effectiveness of advertising in them and profit from commissions for transactions, the sale of premium packages of options, additional applications, etc.
But creating such a portal doesn't mean starting a business. There are too many nuances that can both ruin everything and enhance the effect.
Modern web studios are not capable of creating large, highly loaded ecosystems, but they can take up their implementation for the sake of profit, leaving you in the end without money and with a dummy.
But this is a potentially multimillion dollar business.
X Networks is the only IT market that specializes in such projects.
The development of an international portal or website is a familiar event for us. We have launched hundreds of similar sites.
The Qwerty Social Network Engine hardware and software complex allows you to create projects with the following capabilities:
- Support for more than 40 languages of the world. Artificial intelligence independently determines the user's native language and translates all content online, including communications.
- Unlimited horizontal scalability. The company has a distributed structure of server "nodes" around the world, so your users will not have problems loading pages and using functionality.
- Convenient online tools for users and administrators.
- Multilevel system of testing and personal data security. No leak possible.
- Artificial intelligence that implements and controls the hundreds of required options.
- Built-in multi-currency payment system that allows you to conduct safe transactions from around the world.
- Correct web design and page display in accordance with country specifics.
- Smart messenger, mail server and search engine.
X Networks is not just an executor, but an integrator of large projects. Therefore, we are ready to invest in your startup, become your partners and even, if necessary, lenders.
We undertake not only creation, but also promotion and control over the development of international portals and sites.
In our face, you find a partner, consultant and friend. Our benchmark is long-term and fruitful relationships.
Contact us and we will implement your concept and bring it to the international level!
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